Education Session: Emerging Checkout Experiences That Consumers Are Watching
The consumer experience has shifted drastically over the last few years. What was once sending in a catalog order to a merchant through the mail has evolved into ordering online, paying with a QR code, and even not paying at checkout until sometime later…after you receive the product! But merchants should never “innovate” without taking immense consideration for what that experience will look like for your customer.. Both at the time of checkout and afterwards. As a merchant, how should you think about and plan for upgrading your own shopping experiences to meet consumer expectations in 2021? In this educational session, hear from leading experts with a pulse on these emerging payment experiences, and from merchants who have flipped their checkouts upside down to meet demand for how their customers want to interact with them.
After completing this education session, learners will be able to:
i. Identify the different techniques merchants have used to evolve checkout experiences throughout 2020
ii. Explain the various ways consumers are experiencing installment payments (Buy Now Pay Later, or BNPL) today and how to develop a business plan to determine if BNPL is right for your business model
iii. Recognize the benefits and options available for a QR Code implementation at checkout… and why it matters now more than ever