Generation Pay: Smart Insights for Future Commerce (Customer Experience Track)
In today’s omnichannel world, it’s not just about understanding each generation on its own. It’s also looking at their similarities and differences so you can help build smarter consumer experiences.
Now, more than ever, merchants need actionable data to make meaningful changes.
A recent Worldpay from FIS research study surveyed 15,000 consumers across the globe covering five generations – Gen-Z, Millennials, Gen-X, Baby Boomers, and Beyond Boomers – to understand their attitudes and behaviors towards payment trends, finances, and COVID.
In this session, we’ll discuss the fascinating results and invaluable consumer insights gleaned from this study that will be beneficial for merchants of all sizes navigating the ever-evolving payments landscape. And we’ll discuss how research findings are shaping payment experiences and innovations.